I’m Fernando—a design geek with a product design degree, over a decade of real-world experience, and a pretty serious love for clean typography, CPG packaging, and well-crafted narratives. From redesigning government services at Service Canada to launching confectionery packaging at Deliceria to creating football-fueled fan visuals in Brazil, I’ve worked across industries, time zones, and color palettes.
I thrive in thoughtful chaos, collaborate well with strategists and clients, and get genuinely excited about label textures and whitespace. Whether you need pitch decks, packaging, or a campaign that makes people say “that’s clever,” I’m your designer.
I thrive in thoughtful chaos, collaborate well with strategists and clients, and get genuinely excited about label textures and whitespace. Whether you need pitch decks, packaging, or a campaign that makes people say “that’s clever,” I’m your designer.
WHAT I BRING TO THE TABLE
• CPG Packaging & Label Design
• Adobe Creative Suite (Ps, Ai, Id, Xd, Pr, Ae)
• Branding for Food, Beverage, & Retail
• Presentation Design & Pitch Material
• Social + Motion Content for Campaigns
• Web, Print & eCommerce Visuals
• Template Systems & Asset Libraries
• Creative Direction & Art Direction
• Accessibility-Compliant Public Sector Design
• Bilingual Asset Production (PT, EN, Spanish-friendly)
SELECT EXPERIENCE
Behavioral Designer — Service Canada
2024 – Present
• Made federal programs feel human by designing brochures, signage, and citizen-friendly materials.
• Built accessible templates and visual systems to help teams across departments streamline design.
• Translated policy into friendly visuals without losing clarity or compliance.
Senior Designer & Marketing Strategist — BEworks
2021 – 2024
• Turned behavioral science into snackable, strategic visuals for brands in food, pharma, and finance.
• Crafted client-ready pitch decks, infographics, and branding kits.
• Refreshed the agency’s brand across campaigns, internal docs, and newsletters.
Graphic & Brand Designer — Dastronaut
2020 – 2021
• Branded Deliceria’s indulgent sweets and Schon Bier’s crisp brew with packaging and label systems.
• Created more than 300+ design assets across social, print, and events.
• Collaborated directly with founders and influencers to ship fast and bold.
Chief Design Officer — Cavalaria / Clube Atlético Mineiro
2012 – 2020
• Led design for one of Brazil’s largest football brands with 7M+ fans.
• Developed CPG-style promotional kits, retail graphics, and fan merchandise.
• Brought a mascot to schools, designed Mandarin materials for China, and wrapped a stadium in visual love.
EDUCATION
Bachelor’s Degree in Product Design — Universidade FUMEC, Brazil (2010)