I’m Fernando—a design geek with a product design degree, over a decade of real-world experience, and a pretty serious love for clean typography, CPG packaging, and well-crafted narratives. From redesigning government services at Service Canada to launching confectionery packaging at Deliceria to creating football-fueled fan visuals in Brazil, I’ve worked across industries, time zones, and color palettes.
I thrive in thoughtful chaos, collaborate well with strategists and clients, and get genuinely excited about label textures and whitespace. Whether you need pitch decks, packaging, or a campaign that makes people say “that’s clever,” I’m your designer.
I thrive in thoughtful chaos, collaborate well with strategists and clients, and get genuinely excited about label textures and whitespace. Whether you need pitch decks, packaging, or a campaign that makes people say “that’s clever,” I’m your designer.
CORE COMPETENCIES
• CPG Packaging & Label Design
• Adobe Creative Suite (Ps, Ai, Id, Xd, Pr, Ae)
• Branding for Food, Beverage, & Retail
• Presentation Design & Pitch Material
• Social + Motion Content for Campaigns
• Web, Print & eCommerce Visuals
• Template Systems & Asset Libraries
• Creative Direction & Art Direction
• Accessibility-Compliant Public Sector Design
• Bilingual Asset Production (PT, EN, Spanish-friendly)
PROFESSIONAL EXPERIENCE
2024 - Now
Behavioral Designer
Service Canada | Toronto
Worked on the Canada Pension Plan Disability (CPPD) journey redesign, collaborating closely with policy and service teams to improve citizen accessibility.
Facilitated consultations and working sessions with subject matter experts to co-create content and design assets.
Created visual materials that translated complex service processes into clear, user-friendly communication tools.
Developed visual identity components and asset libraries for the Customer Experience Office (CXO).
Ensured all content met accessibility standards (AODA, WCAG) and aligned with government visual systems.
2021 - 2024
Senior Graphic Designer
BEworks | Toronto
BEworks | Toronto
Partnered with behavioral scientists to build visual models, infographics, and concept frameworks.
Managed creative strategy across digital, print, and video — delivering assets for Fortune 500 clients.
Oversaw firm-wide rebrand, establishing guidelines and system templates.
Acted as a creative advisor across departments, fostering innovation and knowledge-sharing.
2020 - 2021
Senior Graphic Designer
Dastronaut | Toronto
Dastronaut | Toronto
Delivered over 300 design assets (motion, UI, packaging, social) under tight feedback loops.
Streamlined workflows using Asana and collaborative iteration processes.
Led brand consistency reviews and storytelling improvements for client outputs.
2012 - 2020
Chief design officer
clube atlético Mineiro | Brazil
clube atlético Mineiro | Brazil
Directed in-house creative team of 8 for TV/broadcast and social channels.
Spearheaded branding and community campaign strategy (public health, disaster response).
Consulted executive board on visual identity and sponsor engagement strategy.
Managed international design assets for FIFA and global exhibition events.
2012 - 2020
Owner & Creative director
cavalaria design & estratégia | Brazil
cavalaria design & estratégia | Brazil
Operated independent design studio serving banking, CPG, and cultural clients.
Delivered branding, UX, motion, and packaging assets tailored to audience behavior.
Maintained long-term client relationships and scaled delivery of recurring campaigns.
Education
2006 - 2010
Bachelor of Product Design
Universidade FUMEC, Brazil
Universidade FUMEC, Brazil
UX Research, Ergonomics, Agile Product Development, Business Strategy.