BEworks Rebranding

As an integral part of the BEworks rebranding team, I collaborated closely with talented colleagues to orchestrate a transformative visual redesign. Drawing upon our collective expertise in graphic design, behavioral economics, and strategic branding, we embarked on a journey to redefine BEworks' visual identity. Working hand-in-hand with key stakeholders, each team member contributed unique insights and skills to shape every aspect of the rebranding process. From brainstorming sessions to final execution, our collaborative efforts ensured that BEworks' new brand aesthetic seamlessly fused creativity with strategic intent. By fostering open communication and leveraging diverse perspectives, we successfully crafted a dynamic logo, vibrant color palette, and compelling messaging that authentically represented BEworks' innovative spirit and commitment to driving behavior change. Our collective dedication to excellence and teamwork culminated in a visually stunning rebranding that positions BEworks as a trailblazer in the field of applied behavioral economics.