BEworks is a consultancy specialized in applying behavioural science to business and policy challenges.
Unlocking scientific insights and design strategies that influence customer, employee and citizen behaviour for the better.
Brand philosophy
At Beworks, there is a prioritization of what is most sensitivity as we delve into the exploration of human biases. Grounded in a deep understanding of human behaviour, the brand embodies empathy and sophistication, with humans at the centre.
The visual identity and communication style reflect the commitment to fostering trust and understanding. The goal is to unravel biases, offering guidance that empowers individuals and organizations to navigate the complexities of human decision-making with compassion and insight.
Tone of Voice
Logo
Fonts
Colours
Images
People are at the core of BEworks brand. BEworks images are all about people-focused to support written content. Showcase a diverse group of people.
Images may be on transparent backgrounds, with the subjects cut out, and portions highlighted using brand colours.
I also used soft, abstract shapes and circles in place of images, and frame images in rounded, white borders, or polaroids when necessary.
Images in context
