Translating behavioural science into visual clarity at the world’s most critical climate stage.
Overview
At COP28, BEworks launched a global behavioral research report focused on climate action mindsets. My role was to visually translate this complex data into an emotionally resonant, cognitively accessible report — turning insights into engagement. This visual storytelling piece spotlighted who is ready to act, what holds others back, and how organizations can support climate-positive behaviours.
My Role
Lead Visual Designer & Illustrator
Strategy, visual narrative development, graphic system, and data visualization
Collaborated with behavioural scientists and communication strategists
The Challenge
BEworks aimed to share insights on global climate behavior in a setting filled with noise, urgency, and emotional fatigue. The content needed to stand out visually and distill large-scale behavioural patterns into something clear, motivational, and science-backed — all while aligning with the formality of a UN conference.
Behavioural Insight
We explored three core behavioural questions:
How is the climate crisis perceived globally?
Who is willing and ready to take action?
What organizational cultures best support those agents of change?
From a design standpoint, we needed to reduce cognitive overload and increase salience, creating a flow that aligned with how people make sense of urgency, identity, and group behaviour.
Design Approach
Co-ideated with BEworks research team to interpret key patterns
Developed an illustration and iconography system with human warmth and accessibility
Structured each spread to move from insight to action — using spatial hierarchy and storytelling logic
Color-coded segments for easy recall and emotional framing (e.g., warm greens for proactive clusters; muted greys for passive mindsets)
