Schonbier was a handcrafted beer from Belo Horizonte/MG.
The creative process for the naming, logo, branding and packaging got through a huge brainstorm with the Brewery owners. During the conceptualization process, I could observe that what most connected them was the caring for their dog: Schon (beauty in German) and their pride for Belo Horizonte, for each type of beer produced, was created a polygon landmark of the town, the logo follows the origin of the dog's name bringing the German look, and the homage to Schon introduced her image as a brand element.
The creative process for the naming, logo, branding and packaging got through a huge brainstorm with the Brewery owners. During the conceptualization process, I could observe that what most connected them was the caring for their dog: Schon (beauty in German) and their pride for Belo Horizonte, for each type of beer produced, was created a polygon landmark of the town, the logo follows the origin of the dog's name bringing the German look, and the homage to Schon introduced her image as a brand element.
