Scroll-stopping storytelling — behaviourally informed visuals that connect, engage, and get shared.
This collection showcases social media posts I created and illustrated for Instagram and beyond. Each piece combines design, messaging, and psychology to deliver quick, emotional impact. Designed to provoke thought, prompt smiles, or encourage sharing, these visuals reflect my creative tone and strategic thinking.
Beyond visuals, I also helped shape BEworks’ broader social strategy, focusing on performance insights, A/B testing, platform-specific content, and behavioural hooks.
The Challenge
Social media is a crowded, fast-moving space. My goal was to design content that made people stop scrolling — not through gimmicks, but by using clarity, contrast, emotional tone, and clever metaphor. These designs had to reflect brand values, resonate with different audiences (creative, corporate, scientific), and remain reusable across campaigns.
Performance Highlights
Reached high-value audiences in:
- Toronto, New York, London, Montreal, and San Francisco
- Scotiabank, Vanguard, UNDP, RBC, Sonic Boom Wellness
Engaged senior-level professionals, including:
- Behavioural scientists
- Innovation directors
- Health and ESG leaders
- Supported increased site traffic and engagement around campaigns
- Built follower trust through consistent tone and high-quality visuals
Reflection
These aren’t just pretty posts — they’re micro-interventions. Thoughtfully crafted content can shift emotion, plant ideas, and build rapport in just a few seconds. Design is communication, and on social media, communication is behaviour.